All About Nothing
You must be wondering what the topic is all about so dive deep for a quick read on one of the most promising tech startup in today’s times. Carl Pei has announced his new tech venture that is literally called — Nothing. “It’s been a while since anything interesting happened in tech,” Carl has stated and also added, “it is time for a fresh breeze of change.” The essence of ‘nothing’ here means to give users a seamless experience while using the company’s products.
What is Nothing all about?
Nothing is a London based consumer technology company that aims to remove any barriers between users and technology for a completely digital future. This startup was founded by Carl Pei, who is also a co-founder of OnePlus and has left the company last year. He believes that technology should be sufficiently advanced as to fade into the background like it’s ‘nothing’, hence the name of the company, Nothing. Pei has explained this concept by envisioning- “people having a picnic and there’s no screen, there’s no laptop screen, there’s no phone screen, there’s no smartwatch screen, there’s no billboard screen.” Nothing wants to build tech products that will be able to fade into the background, which is the first step of creating such a seamless experience. Carl says that most products available in the market are all similar because they consist of the same building blocks, and thus, he wants Nothing’s products to be unique and different from the rest.
About Nothing’s tech products:
Carl Pei has explained that the company’s products will follow three main principles. One is that they will be ‘weightless’ and will try removing any unnecessary elements like branding on them. Second, he has mentioned that the products’ will be ‘timeless’ as the designs will be shaped to look ‘natural and warm’. Also, he aims to make sure the users’ interaction with the product is ‘effortless’ and simple. This year, the nothing company has partnered with Walmart’s Flipkart and stated that the platform would serve a key role in building the presence of Nothing in India. Earlier in March, the company unveiled the concept teaser of its first-ever product-TWS earbuds. They have stated that these True Wireless Stereo (TWS) earbuds, called Concept 1, are inspired by a grandmother’s tobacco pipe so that they can always remain ‘fresh’ and ‘familiar’ even after many years. The teaser shows a transparent design with the brand name on the stem of the earbud.
The possibilities in tech are always endless, and we can say that Nothing is the first step towards creating the uninterrupted user experience that we have always seen in Sci-Fi movies. We all know how hard the tech industry is to break into, so let’s see what Nothing has to offer in the near future. Happy reading, and stay tuned for future blogs!
Credit : Javali Murari — Team E-Cell ABV-IIITM Gwalior
